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  • Classroom Cost: $799.00

Course Details

Duration: Course of 15 - 18 hours.
Includes: Audiovisual presentations, Practical work, Diploma of participation issued by The American College in Spain, Study material.
Language: English

These comprehensive, Business of Wine, courses geared for professionals and entrepreneurs in the wine, and hospitality fields who want to quickly expand their knowledge on the different subjects of the wine business. These certificate courses are suited to winery employees, distribution sales reps, importer, and retail sales employees, or anyone interested in moving into a career in the wine industry. Wine enthusiasts who desire a deeper understanding of the business of wine may also benefit from these courses.

Under the current scenario of sales, consumption trends and world economy, it has become a necessity for the hospitality and wine industries to implement new marketing and promotional techniques as well as innovative events. Marketing and promotion are one of the weakest points of the wine and hospitality industries, especially in Europe.

Another of the weak areas of the industry is its events, which could reach potential consumers and boost consumption. Most wine and food events rely on guided tastings, trade fairs, competitions and sampling. These events, although necessary for the industry must be improved to make them more entertaining and appealing. New types of events need to be implemented, directed to potential consumers.

Taking the above into consideration, The American College in Spain in association with Chrand Marketing & Events has developed a seminar that focuses in improving the mentioned areas. With the help of Chrand the course offers marketing and event management strategies taken from the world of sport, music and entertainment applied to the hospitality and wine industry.

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